Further strengthening its alliance with Philippine Airlines (PAL), Airphil Express is undergoing a major transformation by improving and aligning its service standards and product offerings with the flag carrier.
PAL Express
Reflecting this change, Airphil Express will rebrand itself as “PAL Express” effective March 15, 2013. All Airphil Express planes will use the familiar “sunriser” PAL livery and logo on its tail and fuselage.
Side by side with the rebranding will be a total enhancement of customer experience as PAL Express ensures that customers receive the best quality service that each carrier has been known for.
With the rebranding, PAL Express passengers will now enjoy complimentary snacks, drinks and reading materials on board and other amenities previously enjoyed only by passengers of full service carriers like PAL. Passengers of PAL Express can also earn miles through their membership in Mabuhay Miles.
“It’s not just a name change, but an alignment of two standards into one. With this rebranding, PAL and PAL Express will be full service carriers in terms of service, but LCC in terms of managing costs,” PAL President Ramon S. Ang said.
Once the transformation is complete, PAL Express will have the same service standards as PAL, a strong 72 year-old brand recognized as one of the country’s most prominent corporate institutions. The objective is to deliver enhanced customer experience in all touchpoints both on ground and inflight.
Despite the rebranding, PAL and PAL Express will remain distinct and independent airline companies but following a single service standard. All PAL flights will be manned by PAL pilots and cabin crew, while PAL Express flights will be operated by Airphil Express pilots and flight attendants.
Both airlines will also maintain their respective websites – www.philipineairlines.com and www.flypalexpress.com as well as hotline numbers (02)8558888 for PAL and (02)8559000 for PAL Express.
For seamless alignment of service standards, PAL and PAL Express frontliners like cabin crew, airport customer service agents (CSAs), ticket office agents and contact center service agents are undergoing continuous training. Policies, procedures and standards of the two airlines are also being aligned.
I traveled alone: Ormoc Leyte-Cebu-Davao, with my infant 6 days ago. We had this turbo prop type of plane, sabi ko.. naku patay! I know the experience would be terrible for my 10 month old kid. She was a behave baby but for this one, every trick I’ve known didn’t work for her. She was crying around 90% of the total flying time. She vomited but I understood. Anyway to make this short I rebooked our flight such that the plane would be A320 and the flight is 9:05 AM, They have it during Mon-Wed and fri only. sakto lng pagdating ko ng CEBU I could catch up for Supercat trip to ormoc. I didn’t even ask my husband to fetch us sa Cebu since it will be a straight trip.I felt confident na. We were at the DAVAO Intl airport and they just told me our flight was delayed, exactly 2 hours and 45 minutes, from 9:05 AM to 11:50 AM.
I WAS SO PISSED!, there were no advisory! I should have brought my baby a lot of extra cereal to eat. I should have left home 2.5 hours before the flight so that my energy won’t be drained. Now I need to wait at 4:00 PM for Supercat and this means I’ll be home at around 8:00 PM na. What a waste of time!
Every minute counts for me.
Their reason: operational requirement. No weather issues at that time, and taas pa ng sikat ng araw. What I did? I made a scene for the first time in my life. They cant just delay the ETD without even informing their passengers.Their supervisor sa may check in counter (Mr Bisnar) cannot even contact their Manager for a talk. I asked him for any options, he couldn’t give any and ako pa and nagpumilit na he need to make any action for my case. He referred me to withdraw my tix and book the Cebu Pac flight at 10 AM worth 3K and I need to add 1K- because of them I need to shell out 1 K again? Stupid!
I didn’t check in until then.I didn’t buy their reason, I asked them Ill be calmed if they tell me what’s the real reason. Sabi Nila and this is from them:
They have added an extra flight for OZAMIS. See? very unprofessional! Did they even think about the schedule of their passengers? any meals they have served- Well there’s a biscuit for everyone piece! and a drink: water, coffee whatever.
I think they should change their name and Tagline: from PAL express: your home in the sky”.
to “PALpak Express: PALa Delay kmi, sasakay pa kayo?